Tile & flooring installer · Estero, Cape Coral, Naples
Tile and wood floors, installed flat and built for Florida
Priscilla Ferraro Flooring LLC installs porcelain tile, custom tile and pre-engineered wood flooring in homes across Southwest Florida. You work directly with owner Steve Mason, from the first measure to the final walkthrough.
Flooring services
Porcelain for rooms that see sand, water and heavy traffic. Engineered wood where you want real timber on a concrete slab. Grout work to bring existing tile back.
- Recent project
Porcelain tile installation
Dense, water-resistant tile for kitchens, baths, entries and living areas.
Learn more - Recent project
Shower and bathroom tile installation
Shower walls, recessed niches, mosaic floors and bathroom floors in porcelain and marble-look tile.
Learn more - Recent project
Large-format tile installation
24-inch tiles and larger, set flat with a leveling system.
Learn more - Recent project
Custom tile work
Herringbone, chevron, borders, inlays, backsplash and wall tile.
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Engineered wood flooring installation
Real wood over a stable core, glued or floated over concrete slab.
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Grout recoloring, refinishing and sealing
Recolor, refinish and seal grout to bring an existing tile floor back.
Learn more- 239-710-2315
Not sure which floor fits?
Describe the room and how it's used. Steve will talk you through tile versus wood, sizes and layouts.
Recent projects
Real tile work by Priscilla Ferraro Flooring: showers, bathroom floors and outdoor living spaces. See all projects
- Installation experience
- 26 years
- Supervisor and lead installer
- 20+ years
- Company established
- 2000
About the owner
26 years of laying tile and wood floors
Every Priscilla Ferraro Flooring job is measured, planned and installed by owner Steve Mason, who has been installing floors and tile since 2000.
More than 20 of those years were spent as a supervisor and lead installer, much of it on high-end homes in the Naples area. Today he measures, plans and installs every Priscilla Ferraro Flooring job himself.
Compare layouts before you commit
The pattern changes how a room looks as much as the material does, and it changes how much you need to order. Pick a layout and enter your room size for a planning figure.
Straight lay
Tiles set in a grid with the joints lined up both ways. The calmest look for large-format porcelain, and the quickest pattern to install.
Built for concrete slabs and Gulf humidity
Most homes here sit on a concrete slab, and the air rarely dries out. Both shape how a floor has to go down.
- 01
Flat before anything is set
Large tiles and long planks show every dip in a slab. Low spots are leveled and high spots ground down first, so edges sit even.
- 02
Moisture comes first for wood
Slabs hold moisture. Engineered wood goes down only after the slab is checked and the right barrier or adhesive is chosen.
- 03
Room to move
Movement joints in tile and expansion gaps at the walls keep tile from tenting and wood from buckling as the seasons change.
How a project runs
The same order on every floor, from the first call to the last walkthrough.
Call or send a request
Tell Steve about the rooms, the material and your timing.
Measure at your home
Rooms are measured and the slab and existing floor are checked.
Written estimate
Scope, materials and price in writing before anything is scheduled.
Prep and install
The slab is prepared, the layout set from a center line, and the floor goes down.
Final walkthrough
You walk the floor with Steve and go over care and cure times.
Where we work
Based in Estero and installing floors across Lee and Collier counties.
Common questions
Straight answers about tile, wood and what a Florida slab needs.
Ask about your projectWho will I work with on my project?
You work directly with owner Steve Mason, from the first measure to the final walkthrough. He measures the rooms, checks the slab and existing floor, plans the layout, writes your estimate and is on site for the installation, so there's no hand-off between a salesperson and a crew you haven't met.
How much experience does Steve Mason have?
Steve has 26 years of flooring and tile installation experience, more than 20 of them as a supervisor and lead installer, much of that on high-end homes in the Naples area. Priscilla Ferraro Flooring LLC has been established in Southwest Florida since 2000.
Can engineered wood go over a concrete slab?
Yes. That is what pre-engineered wood is made for. Its layered core moves far less than solid hardwood, so it can be glued down or floated over a concrete slab once the slab's moisture has been checked and the right underlayment or adhesive is chosen.
What's the difference between porcelain and ceramic tile?
Porcelain is fired at higher temperatures from finer clay, so it is denser, harder and absorbs very little water. That makes it the better choice for kitchens, bathrooms, entries and busy living areas. Ceramic is softer and works well on walls and in lighter-use rooms.
Which layout pattern needs the most material?
Herringbone and chevron typically need the most extra, around 15% or more, because every row ends in cuts at the walls. Straight and offset layouts usually need about 10%. Use the layout tool on this page for a quick planning number; the exact amount is worked out at the measure.
What areas do you serve?
Priscilla Ferraro Flooring is based in Estero and works mainly in Estero, Cape Coral, Naples, Fort Myers and Bonita Springs, plus nearby Lee and Collier County communities. Call 239-710-2315 to check your area.
Do I need to have my tile or flooring picked out before I call?
No. Call whether you've already bought your material or are still deciding. Knowing the tile size and layout you're considering helps with a more accurate estimate.
Ready to talk about your floor?
Call Steve directly to describe the rooms, the material you have in mind and your timing. If he can't pick up, leave a message or send the estimate form and he'll get back to you.